Every couple of weeks or so, I'll deliberately go to YouTube (vs. the mid-day popover to watch a TED video or an EPL highlight) to check out the most viewed videos from this week and this month. I'm trying to keep up with "the kids" to understand what their interests are. But I have to say, I don't. Today's most popular video comes from BlueXephos, and as I viewed it (the first 12 seconds of it, actually) it had already received 393,580 views (it was posted 2 days ago). BlueXephos has 2 of the top 4 most viewed videos so far today, the fifth most viewed video of the week (with 760,243 views), and 4 of the top 30 most viewed videos this month (each with ~1 Million views). They also have ~1.4 Million subscribers to their YouTube channel. Their videos are consistently getting some of the most views out there.

So who is BlueXephos?

They are a group of gamers who record their game play while overlaying commentary of their exploits.

Unless there are "viewership farms" in China building up their rankings, I just don't get it.

The value of content is, of course, subjective. Some folks may find BlueXephos' video content entertaining, amusing, or thought provoking. I find it flat out annoying. Especially since it blocks my discovery of other interesting content (like @CGPGrey's Informational YouTube videos). And even more frustratingly, there are a trove of other folks posting videos of similarly useless content. With 1.5 Billion pieces of Facebook content, 140 Million Tweets, and 1.6 Million blog posts published DAILY, and folks "voting" for BlueXephos as the most important content out there...Houston, we have a problem.